The methods of sales restrictions
The most common methods of sales restrictions
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Due to unlawful pricing policy the retailer is not free to set their own sales prices; penalties are threatened if they fail to comply with specifications, e.g. by applying recommended retail prices.
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The manufacturer or the brand imposes marketplace bans which prohibit the retailer from using online marketplaces for the resale of products.
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Cross Border Trade blocking prohibits the retailer from selling the products internationally.
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Marketing activity blocking prohibits the retailer from placing their products onto price comparison portals or using the brand name in advertising.
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Refusal to supply is the refusal of the manufacturer to supply its range, either partially or in whole, to online retailers.
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Service deterioration means that consumers who acquire items online can expect poorer service – such as in the terms of the guarantee – than with products purchased over the counter.